The Role of Trust in International e-commerce
One of the key elements in building trust with your customers is identifying how those customers behave. Hofstede identified 6 key elements of cultural difference, and we can use these as a framework...
View ArticleHow to use the Power of Content
Content is king, that much is sure. So simply creating it should answer all of your problems right? Anyone who has ever so much as looked at a company knows that not all content is king, and that what...
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Selling on Amazon: Your complete guide to doing it right (step by step)
Amazon’s growth and global e-commerce dominance is so unprecedented that it’s often singled out as the main reason for declining high-street retail sales and brick and mortar shops and malls going...
View ArticleAI Technology and Chatbots
Artificial Intelligence (AI) has made its way into our lives. Today, a lot of people use virtual assistants and chatbots to simplify daily processes. Both of these solutions often involve the use of...
View ArticleHow to launch your business on Amazon
Amazon is one of the biggest and greatest marketplaces available on the internet. Amazon offers sellers the ability to expose and sell their products to millions of shoppers while enjoying Jeff...
View ArticleHow to promote your online store using domain names
Thousands of online stores are being launched every day. Naturally, you want to differentiate from the competition and get the biggest possible share of the pie. You have been thinking about many...
View ArticleRadisson, Renault and Spark Networks join free Webinar: Engaging your...
Incite Group are hosting an exclusive webinar with the marketing industry’s leading thinkers when it comes to customer engagement. You need to engage your customer at the right time in the right stage...
View ArticleFuture of Commerce Search
As we embark on 2021, the first resolution every e-merchant and retailer should stick to is to stop dismissing effective product search and discovery as one of those things they’ll “eventually...
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La Redoute’s exponential development on the Benelux market
La Redoute is a historic French ready-to-wear company created in 1837. The group is a pioneer in distance selling and launched in this sector in 1928, via its cotton subsidiary. Nowadays, La Redoute...
View ArticleHow do you develop your marketplace strategy?
Marketplaces represent a golden opportunity for retailers looking to boost their sales. But did you know that you can create your own marketplace? To find out more about how to develop your own...
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